OVERVIEW
Designing a website that features the magazine in a special and interactive way
The design magazine „AXIS“ published a special edition featuring Fujifilm Design Center in October 2019. The concept of the magazine is „A pictorial guide of future design“. The focus is on the appearance of their products and prototypes to tell us what they were trying to achieve with their designs.
Fujifilm Design Center wanted to create a website with a special concept that blends with the magazine, not only for promotion but also to be enjoyed on its own.
CONCEPT
Index page of the Fujifilm design center
The content of the website was supposed to run parallel to the magazine and we decided on the concept to be „reading the magazine from the index“.
DESIGN
Making use of negative space and smooth interaction
It starts with the masthead and the whole page works like the index of the magazine, showcasing 30 products that are featured in the magazine as well. To present the beauty of their products, I minimized the contents in a sight and made use of negative space. We are planning to add more things such as designers and awards in the future and it will be the index of the Fujifilm design center.
