CLIENT
Online High School established by a big IT company
In 2016 DWANGO Co.,Ltd., one of the biggest IT companies in Japan, founded a new high school called „N High School“. In this school, unlike normal schools, students study online for the most part instead of having to go to school every day. In the conventional Japanese education system students mainly study just to get into the university, without acquiring any practical skills nor having the time to find out what they really want to do in the future. The biggest advantage of studying at the N High School is that you can focus on the things you really want to do plus you can get practical skills in the field of your interest.
Entrance ceremony with VR goggles
Study basic subjects individually with videos
School trip is held in game
CHALLENGE
Innovative approach but trustworthy appearance
Our mission as a creative agency was to build trust into this new school. Since the concept of the school was so new, people were skeptical about it. We started off by building a website as well as a brochure with clean and strict design combined with hip and trendy imagery to target parents and teenagers alike. Three years after the schools establishment we already counted more than 10,000 students and opened „N Junior High School“.
Website and Brochure
Promotion tools and Advertisement
We also worked on a lot of advertisements for newspapers, magazines, direct mail and so on. Furthermore we created the school‘s own monthly newspaper „N‘s paper“ to give a look into the daily life of the students.
Front page of the newspaper; we made a photo series for every month which attract people to look inside
Inside of the newspaper; as a editor, I tried to people can see how much fun the students have.
Plastic file folder as a promotion tool
